Secrets of Successful Home Selling

How My Home Marketing System Works To Get You The Best Price For Your San Ramon CA Home

Why is it that some people list their San Ramon home for sale at what they believe is a realistic price only to see it languish on the market for week after week, while others get offers and agree a sale almost immediately?

Well it isn't just luck. The homes that sell quickly and for the best price in San Ramon are the ones where the listing agent understands that your home has to be the subject of a professionally planned and orchestrated Marketing Campaign that is designed to generate the maximum amount of interest in your home in a relatively small window of time.

Preparation, Positioning and Presentation

These are the three phases of the Marketing Campaign that will determine how quickly your San Ramon home will sell and how much you will realize from the sale.

Preparation is critical. If you fail to plan, you are planning to fail. Preparation covers such things as dealing with any deferred maintenance issues and making any cost-effective improvements that will help your home to sell faster. This could include paint, carpet, landscaping, minor remodeling projects etc.

A critical part of the Preparation phase is to look at your San Ramon home through a buyer's eyes. Other people will not live in your home the way that you do. So it should be presented in such a way that it will be easy for them to imagine themselved living there. I will advise you on how to de-personalize and de-clutter your home - which items of furniture to remove or re-arrange in order to maximize space and light; removing (or at least raising) blinds etc.

Positioning equates to Price. One of my first tasks when helping you to sell your San Ramon home is to prepare a detailed Competitive Market Analysis which will demonstrate the probable perceived value to a potential buyer, depending on how much time and effort you are prepared to put in to preparing it for sale. If the price is too high, your home will take a long time to sell, if it sells at all.

Presentation is the final stage. Your San Ramon home must be effectively marketed to potential San Ramon home buyers and to agents who will be representing San Ramon home buyers in such a way that they can have no doubt that this is a home that they should be considering. Presentation includes traditional marketing methods such as high quality glossy brochures and print advertising as well as up to the minute technology-based methodologies that make extensive use of email and Internet web sites, video tours, virtual tours and a web site that is dedicated to your home.

The above description is a very much simplified summation of how I go about marketing your San Ramon home in order to get you the best return. If you decide that you may want to work with me, I will prepare a detailed Marketing Proposal that will define exactly what should be done in order to achieve our objectives.

If you would like to know more about my approach to getting your San Ramon home sold, or to schedule a convenient time for me to stop by and give you my thoughts, please contact me any time on (925) 997-1585 or send an email to bernard@bernardgibbons.com. I look forward to the opportunity to help you.